Looney Baker Rebrand
Looney Baker is a donut shop in Livonia, MI that is well known in the city for their fresh donuts and pastries. I did not want to take away from their old school bakery aesthetic that they have already so I kept it simple but brightened up the brand with their orange. I think this helps the bakery feel more retro and it puts a color to the name of the brand. The rebranded logo still has the Looney eyes that everyone in the city knows as Looney Baker but a bit more modern to bring in new customers.
